OUR THESIS
We help entrepreneurs and CPG venture studios launch, scale and grow disruptive new commerce ventures using a combination of investment capital and years of operating expertise.
We take a hands-on, partnership-style approach, working together to turn dollars and ideas into profits.
Startup Growth Investing
We invest up to $250,000 in purpose-driven direct-to-consumer / CPG retailers, focusing predominantly on wellness, nutrition, home and consumer goods.
Fractional or Interim C-Suite Support
We work side-by-side with you and your teams in a Fractional C-suite capacity to give your team the strategies, tools and techniques to win in DTC.
Venture Launch Partners
We partner with founders from Day One to build, launch and scale new ventures. We structure relationships on a case-by-case basis, using a combination of equity and fees.
HOW WE CAN HELP
Seed & Series A Investments
We invest up to $250,000 in promising consumer startups across a range of verticals and categories, from mattresses and home to SAAS / martech. The center of our universe is consumer / retail and we have 50+ years of combined expertise in the space.
Board & CEO Advisory Services
We work closely with early-stage startup founders to help with strategy, fundraising, team building and operational support.
As founders ourselves, we understand the chaotic rollercoaster of entrepreneurship. Balancing strategic goals with taking care of the day-to-day can become overwhelming. Having built several successful startups and raised millions in capital, we can help you navigate the waters of running a startup together.
OUR EXPERTISE:
- Fundraising
- Cash Management
- Pitch Decks
- Strategic Planning
- Board Presentations
- Executive team-building
- Exit strategy
Brand Incubation & Corporate Venturing
We’ve partnered with some of the world’s largest CPG brands to launch and grow new online businesses. With deep expertise and connections, we can help you get out of the gates quickly.
Building a truly authentic and consumer-connected brand means going where the brand naturally evolves. You have to take risks, pivot quickly, operate lean and work without the constraints and expectations that often come with Big CPG. We understand the nuances of building a successful corporate venture. We’ve done it for the likes of Nestle and General Mills. With our brand incubation work, you’re truly leveraging the full range of our skills–from strategy consulting to in-the-weeds daily operations. We’ll partner with you to build something amazing, with a structure and ways of working that work well for everyone.
OUR EXPERTISE:
- Concept Development
- Business Planning
- Legal Entity Formation
- Operational Infrastructure
- Brand / creative positioning
- GTM strategy
- Ongoing management
SELECT PORTFOLIO
FEATURED CASE STUDY
Launching & scaling DTC mattress brand Leesa Sleep to $125M revenue in 3 years
As founding members of Leesa, David and Matt conceptualized, launched and scaled the mattress brand to become one of the most recognized and beloved DTC brands in the space.
- $0 to $125M in revenue in three years
- Raised over $32M in two funding rounds
- 2015 Shopify Build-a-Business Winner
- The exclusive mattress of West Elm, in over 90 stores
- Developed the Leesa One-ten program, donating 36,000 mattresses
- Certified B-CorporationⓇ
TESTIMONIALS
What they're saying
LEADERSHIP TEAM
We're operators, just like you
We’ve been building disruptor brands for over two decades, and as a team for nearly a decade. Now, we’re excited to partner with entrepreneurs and business leaders like you to build something together.
Strategic capital you won’t find elsewhere.
Get 45 minutes of our time, no strings attached, so we can see how we might partner together.